Established in 1992, PrimaDéli is Singapore’s first home-grown halal bakery franchise and the longest-running Singapore food franchise.  It is a leading brand for high-quality cakes, pastries, breads, and other baked goods. Renowned for its iconic Pandan Chiffon Cake, freshly baked waffles, and a wide range of local and Western bakes, the brand has been a cherished part of Singaporean culture for decades, woven into daily celebrations and special occasions.