PrimaDéli is a delicious franchising opportunity. Continuous product Research & Development, modern production technology, high-tech retail systems, professionally designed shop layouts, comprehensive training and strong marketing ensure that you have the right foundation to build a successful bakery business.

1. Quality Products

• PrimaDéli has grown from strength to strength and is known for a delectable and wide range of quality cakes, freshly-baked pastries, buns and breads. Our signature items - Mango Delight, chicken pies, egg tarts and pancakes are well-known.
  
  
• Our products are developed through extensive in-house Research & Development programmes.
  
  
• Through the use of reverse engineering, the products boast of the much-desired hand-made flavours despite being manufactured on an industrial scale.

2. Operations Efficiency and Training

• We harness information technology to increase operational efficiency. All outlets are equipped with sophisticated point-of-sale systems that function as cash registers and user-friendly management information tools. Linked on-line to the headquarters, they also facilitate stock re-ordering, production, planning and distribution scheduling.
  
  
• Our well-structured training programmes cover the areas of management, operations, customer service, product knowledge and baking techniques, with follow-through hands-on training at the shop level.

3. Interior Design and Outlet Concept

• To achieve familiarity among consumers, our team of professionals will help you in design concept and layout.
  
  
• There are 2 shop formats: bakery and kiosk.

4. Advertising and Promotions Support

• We have a full-scale marketing department with a graphics team and a photography studio.
  
  
• The department handles nationwide advertising and promotions to build the brand name and supports the franchisees in store opening publicity and in-store marketing.